What does mobile web mean

Connect with us. Sign up. Term of the Day. Best of Techopedia weekly. News and Special Offers occasional. Mobile Web. Techopedia Explains Mobile Web. What Does Mobile Web Mean? Techopedia Explains Mobile Web The mobile web most often refers to access via a conventional mobile browser, although the line blurs when it comes to apps.

Mobile apps require a user to download them from the app store and install them on their mobile device. Often consumers prefer an app over a mobile website experience. However, apps are more popular for large brands that consumers visit regularly such as Amazon, rather than a local business that they may only want to use for an occasional purchase or a service.

More than a quarter of all searches are now via mobile devices Click to Tweet and that figure is growing rapidly. Mobile users have a short concentration span and may be rushing to find a service on their lunch break.

Your business may not be hit tomorrow or the next day if your website is unfriendly to mobile devices, but you will lose out in the long term. Tablets were introduced in They offer the same functionalities as computers Internet access, software installation, accessing multimedia content, etc. Mobile technology's success smartphones and tablets , has raised the stakes of mobile web. Mobile users want to be connected wherever and whenever.

By , mobile access will surpass more traditional forms of Internet access, for this reason mobile web is a major focus for any company's communication strategy. It is not always possible to take the time to manually enter a web address into one's smartphone. Users need faster access, an alternative gateway to physically entering a web address. New technology has been developed to bypass this problem and facilitate mobile web access. On the desktop, all Facebook usage takes place in browser windows.

On mobile, most of it takes place in a native app. And websites are perfect for so many things. Like water flowing downhill, users gravitate to the best experiences. Does anyone really think that mobile games would be better off written to run in web browser tabs? Lamenting today the falling share of time people spend in web browsers at the expense of mobile apps is no different from those who a decade ago lamented the falling share of time spent reading paper newspapers and magazines at the expense of websites.

The web has always been a nebulous concept, but at its center is the idea that everything can be linked. So when I open Tweetbot on my iPhone and tap a link that opens within the app as a web page, and from that web page tap a link that opens a video in the YouTube app — that to me feels very webby.