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As expected, a SEO friendly website will get you more traffic from search engines as it is likely to run higher in the SERPS search engine results pages. If you take into account that the majority of people who use the search box tend to select one of the first 5 results, you can understand the importance of SEO.
Applying the principles of SEO to your website, will make it easier to use and this will enhance the user experience. Users are more likely to trust websites businesses that are found in the first pages of Google, Bing or Yahoo. This is good for both brand awareness and brand credibility. While there is a cost to reach that point, the long term benefits are bigger. SEO drives quality traffic and by analyzing the behavior of those users how they enter your website, what they click, how they leave, what they like etc is a great way to understand what your customers want and adjust your website or products to match their needs.
A website that is mobile friendly and has good rankings on mobile search can get more customers and traffic that websites that are not mobile SEO friendly. More and more users are using their mobiles to search for information or products while on the go it is important to be on top of the search results otherwise you are losing customers to competition, especially those searching for local products or services. A SEO friendly website has certain features and characteristics that helps search engines understand what the website is all about and this increases the chances of achieving better rankings in the SERPS.
The most important advantage of having a SEO friendly website is that you will get more targeted organic traffic from search engines. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.
Connect with Alex on Twitter and LinkedIn. In some cases, you might have several different pages on your site with similar content… but you only want ONE of them to rank. The canonical tag. Search engines also struggle with long, confusing URLs. And that are easy to remember. At least according to Google. Or pages that have similar content on them. When it comes to user experience and SEO, Google says it best :. One of those users is a search engine, which helps other users discover your content.
If Google sees that people enjoy your content, it will rank higher up in the search results. Instead, you want to create a site made for mobile devices… THEN worry about the needs of desktop users. Google puts A LOT of weight on your title tags.
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