Through our support of the Cocoa Horizons Foundation, we aim to improve farming practices and explore innovative solutions to drive positive change in cocoa-growing communities. Godiva believes that protecting children is a shared responsibility across the cocoa industry. We strongly condemn forced labor or any practice that exploits, endangers or harms children. While Godiva does not own any cocoa farms, we have a policy that requires all of our suppliers to be in compliance with applicable labor laws and regulations.
Our cocoa is purchased through established suppliers that agree to comply with applicable labor laws. An essential part of our work in communities is our commitment to empower women and children. Through our collaboration with Save the Children, we are helping to prevent child and maternal deaths in this important cocoa-growing country by addressing causes and finding solutions so that women and their children survive childbirth. Save the Children has apprised us that our support has increased access to and supply of quality health services, strengthened the capacity of communities to demand quality essential practices for maternal health, and helped advocate for equitable health services in the region.
Our commitment to improving health and our partnership with Save the Children has positioned us to potentially benefit even more women and children in this region. Each year, we recognize women in local communities who embody the spirit of Lady Godiva through their attributes of selflessness, generosity and leadership. We contribute to their causes which include fighting hunger, poverty and environmental degradation. Coke, for example, became Kosher in the s after lobbying from the Jewish community and more fast food companies these days are expanding into vegan options.
The gold box has always been closely associated with the Godiva brand. The chocolatier even has a Gold Collection of its "most treasured chocolates" to honor its history and that iconic gold box. Oh, and the proper name for that gold box at Godiva is "ballotin.
Being that gold is a universal symbol of luxury and Godiva prides itself on being a luxury chocolate brand, gold was an obvious pick.
It's been the packaging of choice since Godiva's start. The gold foil box has changed somewhat slightly over the years, too.
They were originally wrapped with gold string, but the company now opts to use a gold satin ribbon. According to chocolate expert Clay Gordon, the gold box has played a huge role in molding the company's image. Godiva is rather protective of that "connection," too. In , Godiva took issue with a chocolate company in Tennessee that was also using a gold box to package their candies.
Word to the wise, if you're thinking of getting into the chocolate biz, you had better pick a color other than gold for your packaging. While Godiva's 90th birthday party in was all about honoring the company's history, it was also about looking forward.
We recognize where we've come from, and we recognize the values this band stands for. But it is a dream. And a dream is always continuous, and so we're always looking at where we go from here.
A big part of "where we go from here" for Godiva is attracting younger consumers, and that means more than just candy in a box.
In , Godiva announced a massive plan to launch 2, cafes over the course of six years. Look out, Starbucks , Godiva's comin' for ya. The cafes — which have already opened in New York City — include things like a chocolate-stuffed pastries, as well as sandwiches, salads, and chocolate-flavored coffee drinks, of course.
The chain coffee market is incredibly competitive, but Godiva already has a secret weapon. Annie Young-Scrivner became Godiva's CEO in , and who better to lead the charge into the cafe space than a former Starbucks executive?
Godiva's executive chef Thierry Muret worked on the menu for a year and Godiva has some lofty goals with its new cafe plans — Young-Scrivner reportedly wants to increase Godiva's revenue five-fold by They'd better hope their coffee is as good as their chocolate.
The Untold Truth Of Godiva. Pralines were their first creation Instagram. Not surprisingly, Valentine's Day is very busy for them Instagram. Godiva's head chocolatier chef started as a chemist Instagram. Godiva also took advantage of the promotional opportunity afforded by Miramax Films' hit Chocolat, giving holders of tickets to the movie free samples and sponsoring a contest which offered the winner a trip for two to Brussels.
In January , Godiva began its 75th anniversary year by announcing that the annual Valentine's Day giveaway would include a 7. During the year, the company also introduced a number of new chocolates, including the Romaine, Noix Macadamia, Nippon, and Creole pieces, each of which contained a unique combination of chocolate, praline, and other flavors. In , the company's Valentine's Day promotion shifted away from diamonds to feature 50 five-day trips for two to a Marriott resort in Arizona, with a pair of "his and hers" BMW Z4 automobiles as the Grand Prize.
That same year also saw the Starbucks coffee chain begin test-marketing Godiva products at 50 of its stores in New York, Chicago, and Seattle. More than three-quarters of a century after the Draps family first started making chocolates in Belgium, Godiva Chocolatier, Inc. The combination of innovative, high-quality products, finely tuned marketing, and the powerful backing of Campbell Soup had helped make the name Godiva synonymous with indulgence and pleasure.
Principal Subsidiaries: Godiva Brands, Inc. Canada ; Godiva France S. France ; Godiva Japan Inc. Japan ; Godiva U. United Kingdom. Toggle navigation. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:. E-mail: Show my email publicly. Human Verification:. Public Comment: characters. Send comment. The family was deeply inspired by the legend of Lady Godiva and named the company in her honour.
In , Pierre Draps Jr. This piece is not only iconic for Godiva but for the entire chocolate industry. In , Godiva was appointed an official chocolatier to the Royal Court of Belgium. Today, Godiva has over owned Boutiques.
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