We suggest creating separate accounts for each title or international edition. Once you are on Flipboard and have a consistent flow of content coming into your profile, you should begin seeing referral traffic from Flipboard to your website. When a user clicks on one of your articles in Flipboard, we direct them back to your website to read the story or view the video.
Magazines are packages or collections of your content that you can create from your Flipboard Profile. Magazines can either be powered by RSS feeds or you can manually add content from anywhere on the web by using our Chrome extension or bookmarklet. We suggest creating magazines for each of the major sections on your website and adding RSS feeds to these to create a constant flow of traffic.
But magazines can be hand-curated as well, featuring seasonal stories, event coverage and industry editorial packages this is great for adding archival content. For example, a publication that focuses on technology may create a magazine filled with coverage on wearables or venture capital. People do not have to have Flipboard to read your magazines, they are free and accessible from any Internet connected device. If you already have a Flipboard Account, but it is not a Publisher Account, log in to your account on the web and go to the settings drop down to upgrade.
The best way to add RSS content is to make a Flipboard Magazine for each topic your publication covers. This will help organize your profile, making it easier for your readers to follow the channels they are most interested in. If all RSS feeds are added to one magazine, it can make the magazine seem unfocused. Once your content is on Flipboard, our topics engine indexes your articles with multiple topic tags. These topic tags ensure that the right people are seeing your stories and that they are being picked up in related smart magazines and feeds throughout Flipboard.
While we do take into consideration the topics tags you assign to your articles, the tags that are assigned by our topics engine will give you the broadest reach. The more you engage with and promote your Flipboard Profile, the more you will get out of your presence.
Add the Flipboard Follow and Share social buttons to your website to increase followers and encourage your readers to share your content with their followers on Flipboard. Go here for more information on how to add these links to your website.
Start manually curating magazines in addition to your magazines with RSS feeds to package content around an event, theme or editorial package. A Flipboard Magazine is a great way to package and resurface older content.
Installing our Chrome extension or bookmarklet makes curating from anywhere on the web a lot easier. You can then promote this magazine on your social channels and on your site with our Flipboard Magazine Widget. People do not need to have Flipboard to read your magazines, so feel free to share them in all your normal channels. Encourage your writers to create Flipboard Accounts, curate their own stories, interact with and contribute to your publisher profile, write comments, and promote their Flipboard Profiles on other social media platforms e.
All of this will help raise the reach of your stories on Flipboard—and drive more traffic in the process. Your profile should be a mix of magazines powered by RSS feeds, to ensure all of your content is being shared on Flipboard, and manually curated magazines that can be used to package content for promotion. To start, submit RSS feeds for the major topics your publication covers, such as, sports, news, travel, or if you only cover one topic you can divide your magazines out by smaller subtopics.
Is that still the case, or has it tapered? On average, five or so come through my inbox a week. When Flipboard started selling programmatic in , Rubicon was your first partner.
Do you still work with Rubicon and have you diversified? Rubicon is still in the mix, we work with TripleLift and now we have Google, of course. They all bring different things to the table.
Google is the best at bringing volume, Rubicon and TripleLift have great service and Amazon has unique demand — all of those factors play a role in who we choose to partner with. What does that look like? Flipboard became another user acquisition channel. The profit model is where Flipboard fails big time. Like many B2C apps, Flipboard struggles with value capture.
Pairing compressed advertising fees with slow user growth, you have a company that needs to figure out additional ways to monetize. Perhaps the size of digital content market is smaller than expected, and this is a bad space to be in, in general. Fortunately for Google and Apple, they have other business units to subsidize their aggregator products.
Flipboard has nowhere near such targeting capabilities so it has less to offer to advertisers. Despite its financial woes, Flipboard is one of my favorite apps of all time for its content and design superiority. Check it out! As someone who used to use Flipboard and stopped for no good reason , I really like your take on the company. Is there a valid play charging consumers and creating a niche business? Seems a shame that an app with such a great UX and value creation should fail as a business….
It could and should test different models. However we now see more and more apps monetizing via subscriptions. As consumers become more comfortable with subscriptions, Flipboard could try going that route.
Flipboard could even asking for donations similar to what Wikipedia does. I am also a huge fan of the app, so your post caught my eye!
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