Or go one step further and start a customer loyalty program. As customers shop online more and more, the need for a simple and stress-free returns policy is greater than ever. Take a look at our handy article on what your returns policy needs to help you get started. In short, invest in making the returns experience low effort for the customer and ensure you are regularly communicating with them on the status along the way.
There are many benefits of gaining repeat customers. Find out how we helped Lidl build their customer loyalty. So, why are repeat customers so important? Clear details on the product description page Customers want information to be presented to them in a clear and easy format so it can be digested quickly. Communicate regularly post-purchase One of the most damaging things for a customer-retailer relationship is a lack of communication post-purchase.
About the Author: Katharine. Focusing on customer retention is a key step in getting the most out of your repeat customers. Commerce Tips. Repeat customers spend more on each purchase Not only do repeat customers convert more often, they have a higher average order value than first time buyers.
Repeat customers spend more at key times Most ecommerce merchants make the bulk of their revenue during one particularly busy season. Black Friday Cyber Monday is the busiest and best time of year to continue strengthening your brand community, but only if you've set it up to succeed! We can tell you exactly what you need to be doing with your community this year, and how that will help all year round.
Kirsten Burkard. The link has been copied! You might also like See all Commerce Tips. Grace from Dialpad. Kayley Marner. Angie from Adroll. Gabrielle Policella. Subscribe to the Smile blog. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.
You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Swetha Amaresan swethamaresan. As SMB owners, you're probably well-aware of word-of-mouth marketing. One happy customer refers another customer who goes on to refer another one, and so on and so forth. By providing a delightful customer experience, people remember these positive interactions and eventually return to your business.
These are some of the core fundamentals that make up Inbound Marketing. Not to put Brian Halligan and Dharmesh Shah on the spot, but, how we can measure this process? How do we know that this approach works? We're told that it's more beneficial to retain a customer than it is to acquire a new one, but where are the facts supporting this claim? Fortunately, the Inbound methodology is backed by concrete statistics that us skeptics can review. In this post, let's review those facts to understand why customer retention is as important -- if not more-- as customer acquisition.
Then, we'll highlight some valuable tips you can use to retain customers at your business. These statistics make it clear that repeat customers are as, if not more, profitable than new ones. However, obtaining them can often be a challenge for small- to medium-sized businesses.
After all, when there are hundreds of competing brands the slightest roadblock can send customers running to a competitor. So, how can you get your customers to remain loyal after their first purchase?
Read on for some best practices you can use to improve customer retention. When I was in college, I had a favorite bar that I'd always go to with my friends. Why did I continue to go there every week?
Well, the bartenders remembered my name, my favorite drink, and what I was up to that week. It wasn't forced; they genuinely cared about building connections with their customers. Similarly, you can personalize experiences by recalling details about your customers. For example, if they mentioned their family, ask about them during their next visit.
Building a relationship based on what your customers share encourages them to stick around. Email is typically the preferred medium for professional communication. It works well for brief notes as well as longer messages and doesn't require an immediate response. However, if email is the only method you're using to communicate with your loyal customers, you might be coming off as too formal.
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